The world of golf gear will not be the same after Nike has made its big announcement that it will no longer produce golf equipment. For many years, Nike has been the brand of choice for both professional golfers and those who play for the love of the sport. In the past, Nike had built a profitable line of golf equipment with the help of pro golfer and celebrity Tiger Woods. Nike went on to sponsor many other pro golfers, but their success lately has been lackluster. It has been many years since a golfer sponsored by the company has won a major event, and this has really affected the company’s bottom line.
The Shoes Will Remain, No More Golf Gear
Nike will no longer produce golf clubs, bags, and balls but will instead focus on advancing their line of golf shoes. Nike took an 8% loss last year with sales coming to only $706 million. While this may seem like a lot of money to most people, Nike had expected to earn much more. With growing pressure from the competition, Nike has decided to end their golf equipment line in hopes to stop future loss. By focusing on golf shoes, Nike expects to be a leader in the golf shoe industry. But only time will tell if this move was the best one to make.
No Word On a Timeline
Nike has not released a timeline on when they will stop making golf related products, but it will be in the near future. This has sent some Nike-loving golf fans into a buying spree who are trying to purchase as many Nike branded golf products as possible before the company shuts down this end of the business.
Personalized Golf Club Headcovers a Great Alternative
If you are sad about the news that Nike will no longer offer Nike branded golf gear, why not dry your tears by purchasing personalized golf headcovers? These club covers come in many different designs and they are a neat way to display your own personal style while out on the golf course.
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Nike to Exit Golf Equipment Business